When Good Consumers Turn Bad: Psychological Contract Breach in Committed Brand Relationships
نویسندگان
چکیده
منابع مشابه
When good relationships go bad.
ycorrhizae are ancient, widespread associations between fungi and the roots of many species of plants. In these symbioses, the plants supply carbohydrates (the products of photosynthesis) to their fungal partners, which reciprocate by facilitating the uptake of mineral nutrients from the soil. In a reversal of the usual relationship , some non-photosynthetic plants — termed epiparasites — obtai...
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ژورنال
عنوان ژورنال: Journal of Consumer Psychology
سال: 2017
ISSN: 1057-7408
DOI: 10.1002/jcpy.1015